McNary, Dave
September 2003
Daily Variety;9/29/2003, Vol. 280 Issue 61, p5
Trade Publication
Reports on the plan of the Screen Actors Guild and the advertising industry to create a system to track television commercials to ensure that performers receive full payment for advertisements aired in the U.S. Creation of an online searchable database of commercials that can be reviewed by performers; Investigation of creating an electronic clearinghouse that would use an electronic coding system; Benefit of the plan for performers and advertisers.


Related Articles

  • LOCAL MARKET SPOTLIGHT. Wang, Karissa S. // Electronic Media;07/31/2000, Vol. 19 Issue 31, p14 

    Focuses on the television broadcasting market in Columbus, Ohio. Effects of the Screen Actors Guild's nationwide strike on the local market; Growth of the city's television revenues; Top television advertising categories; Trends in television programming.

  • SAG Employment for Spots Up 5% in 1996. Armbrust, Roger // Back Stage;11/21/97, Vol. 38 Issue 47, p1 

    Reports on the increase in the employment of Screen Actors Guild (SAG) members in television commercials in 1996. Percentage of commercial jobs garnered by ethnic SAG members in 1996; Comparison to 1995 employment levels; Remarks from SAG national president Richard Masur on the increased...

  • TALE OF THE TAPES. McNary, Dave // Daily Variety;11/27/2000, Vol. 269 Issue 59, p6 

    Reports on the plan of the Screen Actors Guild (SAG) to distribute video reels of non-union television advertisements (ads) in Los Angeles, California. Recipient and purpose of the video reels; Estimated percentage of existing ads not belonging to the SAG; Sanctions for union members breaking...

  • SAG ADDS UP AD GAINS. McNary, Dave // Daily Variety;1/8/2003, Vol. 278 Issue 3, p6 

    Presents the revenues gained by the Screen Actors Guild from television advertising in the U.S. for the year 2002. Recovery of the advertising market; Worth of earnings; Clearing out of excess inventory of spots shot.

  • Quiet on the set. Linnett, Richard // Advertising Age;10/23/2000, Vol. 71 Issue 44, p1 

    The article discusses the effect that the 2000 Screen Actors Guild (SAG) strike is having on television commercial directors. A number of directors, including Joe Pytka has refused to work in sympathy of the strikers. He has denounced the use of non-union actors in producing commercials. Another...

  • Industry explores new compensation model for $1B in commercial talent fees. Neff, Jack // Advertising Age;5/3/2010, Vol. 81 Issue 18, p3 

    The article reports that major advertisers including Procter & Gamble Co. and Ford Motor Co., advertising agencies and the Screen Actors Guild and American Federation of Television & Radio Artists are collaborating in a test project that would change the fees actors receive for appearing in...

  • Magnavox infomercial, while well-done, ultimately fails. Garfield, Bob // Advertising Age;10/24/1994, Vol. 65 Issue 45, p3 

    This article comments on the infomercial launched by Magnavox in the U.S. for its 27-inch color TV. The highly produced infomercial from Tyee Productions is well-written, directed, cast and acted. It is entertaining from beginning to end. Moreover, it is far better than most mainstream...

  • Spot Pact Talks Rev Up Feb. 14. Armbrust, Roger // Back Stage;02/11/2000, Vol. 41 Issue 6, p1 

    Focuses on the planned meeting of television commercial producers with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) over commercials contract. Information on the Web site of SAG; Details on the proposals of SAG and AFTRA; Revenues earned by...

  • Fight on now or fight on later? Fernandez, Jay A. // Hollywood Reporter;5/22/2009, Vol. 409 Issue 46, p3 

    The article reports that the debate on the benefits and drawbacks of the proposed TV/theatrical contract in the U.S. is gathering force. It mentions that the leaders of the U.S. Screen Actors Guild (SAG)'s two rival parties are making an aggressive last push to influence the vote on the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics