Charged up! What's behind GM's electric vehicle strategy

Vasilash, Gary S.
July 1997
Automotive Manufacturing & Production;Jul97, Vol. 109 Issue 7, p60
Trade Publication
Features the strategy used by General Motors Corp. in the manufacture of its electric-powered cars and pickups under the management of Robert Purcell, executive director for Advanced Technology Vehicles operations. Background of automobile experience of Purcell; Financial feasibility; Long-term benefits. INSETS: Why do it?;Silicon car guys.;Echoes of `get a horse'..


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