TITLE

Disney's on the money via Treasury campaign

AUTHOR(S)
McClintock, Pamela
PUB. DATE
September 2003
SOURCE
Daily Variety;9/30/2003, Vol. 280 Issue 62, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing deal sealed by Mouse House to promote the $20 bill of the U.S. Treasury Department. Price of the deal between the agency and ABC Unlimited; Negotiation of the deal by Mediaedge:cia; Advertisement of the bill on different television networks.
ACCESSION #
10987465

 

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