Disney's on the money via Treasury campaign

McClintock, Pamela
September 2003
Daily Variety;9/30/2003, Vol. 280 Issue 62, p5
Trade Publication
Reports on the marketing deal sealed by Mouse House to promote the $20 bill of the U.S. Treasury Department. Price of the deal between the agency and ABC Unlimited; Negotiation of the deal by Mediaedge:cia; Advertisement of the bill on different television networks.


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