TITLE

Royal Vellux debut tells only part of WPS story

PUB. DATE
September 2003
SOURCE
Home Textiles Today;9/22/2003, Vol. 25 Issue 4, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing strategy of the textile retailer WestPoint Stevens Inc. in New York City. Licensing agreement between the firm and S. Lichtenberg & Co.; Debut of the Royal Vellux brand of the firm; Re-launch of the Utica brand of the company.
ACCESSION #
10985291

 

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