TITLE

Canadian media say DTC pharma ads the right Rx

AUTHOR(S)
Sibbald, Barbara
PUB. DATE
October 2003
SOURCE
CMAJ: Canadian Medical Association Journal;10/14/2003, Vol. 169 Issue 8, p822
SOURCE TYPE
Academic Journal
DOC. TYPE
journal article
ABSTRACT
Reports the appeal of Canada's media associations to the federal government to relax its rules on direct-to-consumer pharmaceutical advertising in 2003. Arguments of the media associations; Reaction of Joel Lexchin, a Toronto emergency physician, to the appeal.
ACCESSION #
10984447

 

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