Canadian media say DTC pharma ads the right Rx

Sibbald, Barbara
October 2003
CMAJ: Canadian Medical Association Journal;10/14/2003, Vol. 169 Issue 8, p822
Academic Journal
journal article
Reports the appeal of Canada's media associations to the federal government to relax its rules on direct-to-consumer pharmaceutical advertising in 2003. Arguments of the media associations; Reaction of Joel Lexchin, a Toronto emergency physician, to the appeal.


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