TITLE

From failed farmer to advertising legend

AUTHOR(S)
Danzig, Fred
PUB. DATE
September 1998
SOURCE
Advertising Age;9/21/1998, Vol. 69 Issue 38, pc25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles David Ogilvy, founder of Ogilvy & Mather Ltd. His books, memos and speeches, like his advertisements, remain popular even in today's naughty-bawdy creative environment because they deliver eternal advertising truths in sensible terms. He also studied the quality of leadership and discovered that great leaders exude self-confidence, are never petty and have the guts to make unpopular decisions. His business leadership was all-inclusive, not confined to creative work alone.
ACCESSION #
1098094

 

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