TITLE

WILL THE 44 BE NEXT? 32-OZ. CUP FILLS BILL

AUTHOR(S)
Weisberg, Karen
PUB. DATE
September 2003
SOURCE
FoodService Director;9/15/2003, Vol. 16 Issue 9, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the efforts of food service and beverage operators to determine the potential demand for 44-ounce beverage cups in the U.S. Background on the attitude of consumers towards oversized beverages; Approach used by Coca-Cola to give extra value to its products; Reason behind the decision of Centerplate to offer 44-ounce drinks; Benefits of offering souvenir cups.
ACCESSION #
10967616

 

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