It's a Krispy Kreme World

Graham, John R.
September 2003
Proofs;Sep2003, Vol. 86 Issue 4, p57
Trade Publication
Highlights the marketing strategy of Krispy Kreme Doughnuts. Information on its Web site; Comparisons between Krispy Kreme and United Airlines; Implications for marketing. INSET: It really is a Krispy Kreme World.


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