TITLE

It's a Krispy Kreme World

AUTHOR(S)
Graham, John R.
PUB. DATE
September 2003
SOURCE
Proofs;Sep2003, Vol. 86 Issue 4, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the marketing strategy of Krispy Kreme Doughnuts. Information on its Web site; Comparisons between Krispy Kreme and United Airlines; Implications for marketing. INSET: It really is a Krispy Kreme World.
ACCESSION #
10957353

 

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