Ways marketers can manage programmatic costs

September 2015
Advertising Age;9/14/2015, Vol. 86 Issue 17, p0016
Trade Publication
The article discusses ways to manage programmatic costs by digital marketers. It has been suggested to analyze specific contractual language about rates by meeting periodically with agency and vendor partners to discuss labor and tech fees as well as avoiding to pay twice for the same tech service. It has also been suggested to choose the structure that works best for one's need and put ad tech and traditional buying under one roof.


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