Colourful Offices

September 2003
Management Services;Sep2003, Vol. 47 Issue 9, p24
Academic Journal
Konica commissioned research specialists Fresh Minds to conduct focus group research among a cross-section of prospective customers to gain a better understanding of customer needs. Participants acknowledged that color printing was a need in their business, but perceived this as a specialist need that could be satisfied by outsourcing their work. The prime objections to an in-house color facility were cost and speed followed by quality, reliability and ease of use. Konica offers their new 8050 copier cum printer system. It offers the same 50 prints per minute speed for both color and black and white output. Konica gets the fast color printing by using laser tandem technology, with four in-line imaging units and a straight paper path--arranged vertically, incidentally, to make the thing more compact. Hewlett-Packard announced a new range of inkjet printers on their Deskjet label that they claim are also as easy to use as any mono device. Critics say that machine prices are misleading because they are cut to a minimum to sell hardware so that the supplier can make a fortune out of ink cartridges. Both the Lanier print and copy modes share efficient document handling using all the sorting, finishing, duplexing, distribution and storage features of the latest digital copiers.


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