TITLE

Chrysler targets Europe

PUB. DATE
September 2003
SOURCE
Professional Engineering;9/17/2003, Vol. 16 Issue 16, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that U.S.-based Chrysler Corp. plans to boost its export sales with a host of new models for the European market as of September 2003. Reasons for reduced sales of Chrysler outside the U.S.; Views of Dieter Zetsche, chief executive of Chrysler on 300C Touring, a sporty wagon to be launched by the company in Europe in 2004.
ACCESSION #
10944693

 

Related Articles

  • `Hood Money' Keeps Auto Giants From Smart Branding, as Promised. Green, Jeff // Brandweek;06/12/2000, Vol. 41 Issue 24, p11 

    Unveils reactions on the automotive rebates used by Chrysler Corp. to help sell large cars made unpopular by the Arab oil embargo. Comments from David Aaker of the Prophet Brand Strategy; Comments from Jim Sanfilippo, who has worked on similar programs at Hyundai; Likely result of rebate programs.

  • Chrysler dealers stir up buzz with Premiere Night. Rombel, Adam // Business Journal (Central New York);4/23/2004, Vol. 18 Issue 17, p4 

    Highlights the Premiere Night 2004 car exhibition organized by Chrysler Corp., a division of DaimlerChrysler AG, on April 22, 2004 in Syracuse, New York. Number of automobile models exhibited; Objective of the event; Type of vehicles showcased.

  • Customer Incentives.  // Automotive News;2/16/2004, Vol. 78 Issue 6080, p38 

    The article presents information on percentage of customer incentives provided by various automobile industries. Cash rebate provided by Chrysler Group Corp. is $2000 but the scheme will expire by March 31, 2004. Ford Motor Co. is providing rebate of $3000 on the models like Mustang, Crown...

  • Little room for error at Chrysler. Guyer, Lillie // Advertising Age;4/12/2004, Vol. 75 Issue 15, pS-12 

    Reports on the effort of Chrysler to recover from the advertising error committed in 2003. Decision of Chrysler to place the 300C sedan in the music video of hip-hop artist 50 Cent; Business loss of the company in 2003; Target market of Chrysler. INSET: Chrysler 300C.

  • Automakers jump on the reality TV bandwagon. Geist, Laura Clark // Automotive News;3/21/2005, Vol. 79 Issue 6139, p52 

    The article reports that magazines are grabbing a share of the automotive advertising dollars flowing to reality TV. The Chrysler Corp. and Ford Motor Co. are working with magazine publishers Meredith Corp. and National Geographic Society on contests and cross-promotions that tie into reality...

  • Customer Incentives.  // Automotive News;8/25/2003, Vol. 77 Issue 6054, p41 

    Presents a chart indicating customer incentives introduced by several automobile manufacturers in the U.S. Cash rebate offered by BMW AG on its 2003 automobile models; Finance rate introduced by Chrysler Group on several of its models; Expiry date of the incentive scheme offered by Ford Motor Co.

  • Big 3 try again to find the key to higher sales. Teahen Jr., John K. // Automotive News;11/21/2005, Vol. 80 Issue 6177, p52 

    This article reports that General Motors Corp. (GM), Ford Motor Co. and Chrysler Corp. applied their incentive programs last week. At General Motors, it's the Red Tag Event, not quite employee pricing, but close. Customers buy at the price GM charges employees of its suppliers, plus $100. After...

  • Chrysler offers to buy back used vehicles. Sawyers, Arlena // Automotive News;6/19/2006, Vol. 80 Issue 6208, p3 

    The article reports on Chrysler Corp.'s offering of a money-back guarantee program on used cars and trucks to boost a sluggish used-vehicle market. Under the program, Chrysler, Dodge and Jeep dealerships can return the used vehicles they buy from the factory if those vehicles do not sell in 60...

  • Chrysler Takes Hollywood Cues.  // Ward's Dealer Business;May2004, Vol. 38 Issue 5, p39 

    Reports on the sales and marketing strategy of Chrysler Corp. in the U.S. Series of dealership events held by the company nationwide; Display of Chrysler, Jeep and Dodge products even before they become widely available; Invitations sent to potential customers from participating dealers.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics