TITLE

Life support marketing

AUTHOR(S)
Mitchell, Alan
PUB. DATE
September 2003
SOURCE
Brand Strategy;Sep2003, Issue 175, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the books related to marketing. Accounts on the basic marketing concepts; Remarks on the credibility of advertising; Emphasis on maximizing profits from every transactions.
ACCESSION #
10944307

 

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