September 2003
Brand Strategy;Sep2003, Issue 175, p37
Trade Publication
Assesses the marketing confidence of companies in Great Britain. Plan of marketers for sales; Growth of marketing trends for summer 2003; Prediction of double digit growth in vehicles, financial services and other non-manufacturing sectors.


Related Articles

  • Recipe for the Future. Saccomano, Ann // Traffic World;8/23/99, Vol. 259 Issue 8, p16 

    Presents the high performance retailers from the management consulting and research firm in the United States. Compound annual revenue growth of the retailers; Average annual return on assets; List of high performance retailers.

  • Contact with customers keeps executives informed of trends. Chase, Winslow K. // Business Journal Serving Fresno & the Central San Joaquin Valley;06/21/99, Issue 322475, p4 

    Focuses on the different sales and marketing strategies employed by different business enterprises in Fresno, California. Companies who prefer hiring young over experienced salespeople; Companies who prefer quality over quantity of salespeople; Formation of alliances with different...

  • TO YOUR STEALTH. McCall, Kimberly L. // Entrepreneur;Nov2001, Vol. 29 Issue 11, p28 

    Focuses on the venture of business enterprises into street marketing. Cost effectiveness of street marketing; Impact of street campaigns on customers; List of companies using street campaigns.

  • All talk and no action in fixing snakes-and-ladders marketing. Clark, Martin // Precision Marketing;6/21/2002, Vol. 14 Issue 38, p14 

    Comments on the problems associated with the marketing approach of several companies and businesses in Great Britain. Concept of dysfunctional marketing; Benefits of marketing for a certain company.

  • ON TARGET? Gordon, Kim T. // Entrepreneur;Oct2000, Vol. 28 Issue 10, p130 

    Offers marketing strategies for entrepreneurs. Customer assessment; Management priorities; Assessment of company performance and competitors.

  • Ocean Shipping and Global Marketing: Trends and Implications. Williams, E. Cameron // American Business Review;Jun90, Vol. 8 Issue 2, p30 

    BEGINNING ABOUT THIRTY YEARS AGO, and accelerating during the past decade, a technological and service revolution has been sweeping the ocean shipping industry. Not since the transition from sail to steam has the carriage of goods by sea experienced such profound and fundamental changes. These...

  • IF YOU BUILD IT, WILL THEY COME? BARRIERS TO INTERNATIONAL e-MARKETING. Harrison-Walker, L. Jean // Journal of Marketing Theory & Practice;Spring2002, Vol. 10 Issue 2, p12 

    Although Internet technology makes it possible for consumers world-wide to shop on-line, many companies are starting to realize that (1) simply building a web site does not automatically generate international sales and (2) when international consumers do visit a company with the intention...

  • NON-PRACTICE OF THEORETICALLY BASED MARKETING IN SMALL BUSINESS--ISSUES ARISING AND THEIR IMPLICATIONS. Carson, David; McCartan-Quinn, Danielle // Journal of Marketing Theory & Practice;Fall95, Vol. 3 Issue 4, p24 

    Focuses on the implications of non-practice of formal marketing in small firms. Definition of marketing; Perspectives of marketing; Integration of theory and practice of marketing.

  • Southern Minnesota Power Agency Returns to Market With Refunding. Shields, Yvette // Bond Buyer;9/5/2002, Vol. 341 Issue 31463, p36 

    Reports the re-entry of the Southern Minnesota Municipal Power Agency to the tax-exempt market. Refund of company 1992 and 1993 power supply system revenue bonds; Reduction of agency debt load; Maturation date of the bonds.

  • Only one-in-five UK firms has a marketer on board. Michalczyk, Imelda // Marketing (00253650);2/17/2000, p5 

    Reports that the marketing industry has called for all top companies in Great Britain to appoint a board-level marketing directory by the end of 2001.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics