TITLE

DON'T IGNORE THE SENIORS

PUB. DATE
September 2003
SOURCE
Brand Strategy;Sep2003, Issue 175, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the increasing proportion of seniors in Europe. Details on the lessening impact of long-term financial payments; Levels of income inequality in the region; Benefits of advertising campaigns to marketers.
ACCESSION #
10944287

 

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