TITLE

It's not always plain sailing

AUTHOR(S)
Jones, Morag Cuddedford
PUB. DATE
September 2003
SOURCE
Brand Strategy;Sep2003, Issue 175, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the risk and reward relationship for sponsors of sailing as a sport in Great Britain. Popularity of brand awareness on business to business marketing; Element of ocean racing; Risk of sponsoring a sport.
ACCESSION #
10944261

 

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