It's not always plain sailing

Jones, Morag Cuddedford
September 2003
Brand Strategy;Sep2003, Issue 175, p28
Trade Publication
Focuses on the risk and reward relationship for sponsors of sailing as a sport in Great Britain. Popularity of brand awareness on business to business marketing; Element of ocean racing; Risk of sponsoring a sport.


Related Articles

  • ASPERMONT IS #1.  // Stonewall County Courier (Aspermont, TX);1/4/2007, Vol. 21 Issue 8, p8 

    A list of companies that sponsor the Aspermont's boys and girls basketball teams is presented.

  • Golf tourney benefits kids.  // Hays Free Press (Buda, TX);7/30/2008, Vol. 105 Issue 17, p1D 

    A photograph of the sponsors of "Scramble for Kids" is presented including Mary Rogers and John Mathieson of Golfsmith together with Hays County sheriff Allen Bridges.

  • HFMA thanks 1997 ANI sponsors.  // hfm (Healthcare Financial Management);May97, Vol. 51 Issue 5, pANI28 

    Presents list of organizations that sponsored the different events, services and raffle prize donations for the 1997 Annual National Institute (ANI). The Health Financial Management Administration's (HFMA) appreciation for the support of the organizations.

  • ERRATUM.  // American Journal of Public Health;Sep2007, Vol. 97 Issue 9, p1543 

    This article presents a correction to the article "Parenting-related stressors and self-reported mental health of mothers with young children," by R. Mistry, G.D. Stevens and colleagues.

  • Back to Batoche Festival a popular summer event. Kimble, Ross // Saskatchewan Sage;Jul2002, Vol. 6 Issue 9, p11 

    Highlights the 32nd annual Back to Batoche summer festival in Saskatchewan. Schedule of the celebration; Aim of the event; Sponsor of the activities.

  • BEAT THROCKMORTON.  // Twin Cities News (Munday, TX);11/30/2006, Vol. 24 Issue 44, p5 

    Individual photographs of Rule's Bobcats, high school football team, along with the names of the sponsors are presented.

  • All in the family. Brodie, Honor // InStyle;May2002, Vol. 9 Issue 6, p238 

    Cites the trend of godparenting in the show business in the U.S. Impetus to the bond between Angelina Jolie and Jacqueline Bisset; Citations of the godparents for Prince Michael Jr., son of Michael Jackson; Admiration of Bridget Fonda on her godfather Larry Hagman.

  • 2010 Conference Sponsors.  // American Jails;Jul/Aug2010, Vol. 24 Issue 3, p62 

    The article lists several sponsors of the 2010 American Jail Association Conference, including the Keefe Group, Hale-Mills Construction Ltd., and Engineered Control Systems Inc.

  • Parenting class to be offered in Wellington.  // Clarendon Enterprise (TX);1/4/2007, Vol. 18 Issue 3, p1 

    The article reports that Star Services to At Risk Youth and their Families is sponsoring "Back in Control," a parenting skills class in Wellington.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics