TITLE

Cruising with a Blyth spirit

AUTHOR(S)
Jones, Morag Cuddedford
PUB. DATE
September 2003
SOURCE
Brand Strategy;Sep2003, Issue 175, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Chay Blyth, a yachtsman and networker in Great Britain. Career background; Establishment of a sports marketing company by Blyth; Knowledge of Blyth on marketing theory and practice; Accounts on the critical elements of a mature approach to sponsorship.
ACCESSION #
10944253

 

Related Articles

  • GP LIFE: Blind date casts off yachting challenge. Roche, David // GP: General Practitioner;3/8/2004, p49 

    The long-awaited day started ordinarily enough up at 6.30 a.m. for the school run, morning surgery at 8.30 a.m. 45 minutes in the gym, then a train to London. Then at the London International Boat Show that afternoon, the author met the other 17 people he will be spending 10 months with while...

  • BLYTH SPIRIT AT THE YACHT RACE HELM. Thomas, Hester // Accountancy;Jun91, Vol. 107 Issue 1174, p92 

    Profiles Chay Blyth, the sailor who single-handedly sailed non-stop from east to west around the world. Sailing against prevailing winds; Rise to fame during the ten-month adventure in 1970-1971; Establishment of a company to manage the British Steel Challenge; Purchasing of Crownfields Ltd. to...

  • Cover Page.  // Saturday Evening Post;11/5/1966, Vol. 239 Issue 23, preceding p1 

    Presents a photograph of paratroopers Chay Blyth and John Ridgway, who set out from Cape Cod, Massachusetts in the English Rose III boat.

  • From the top.  // Director;Jan2002, Vol. 55 Issue 6, p44 

    Presents the views of several British executives on the traits of a strong leader. Julie Meyer, chief executive officer of Ariadne Capital; Chay Blyth, sailor and executive chairman of research group Inspiring Performance; Perween Warsi, chief executive officer of S & A Foods.

  • Passion for profit. Flanagan, Adrian; Jenner, Gillian // Enterprise (13503030);Apr/May2002, Issue 38, p76 

    Details how yachtsman Chay Blyth established his own company, Challenge Business. Information on the company's business; Importance of sponsorships to the company; Details of the yachting competition planned by the company for 2004.

  • Letters. Orrell, Jim; Campbell, Ann; Ellis, Stanley W.; Muller, H. H.; Reutz, Lillien; Nelson, Eugene; Hutchinson, James; Benedix, Albert G.; Henry Jr., Forrest; Edwards, Lynn; Leiser, Burton M.; Anderson, Bill; Wolodzko, John; Harrison, Donald; Duncan, Kate; Nowles, Orvis // Saturday Evening Post;12/17/1966, Vol. 239 Issue 26, p4 

    Presents letters to the editor referencing to topics and articles discussed in previous issues. "We Rowed Across the North Atlantic," which featured the Atlantic voyage of Captain John Ridgway and Sergeant Chay Blyth; "The High Cost of Everything," which discussed consumer prices; "Colleges...

  • PEOPLE.  // Sports Illustrated;04/24/1967, Vol. 26 Issue 17, p60 

    This section offers news briefs pertaining to notable people in the U.S. Candidates being mentioned to replace Stan Musial as head of the Physical Fitness Program of the U.S. president include Pete Retzlaff, Bob Pettit and John Glenn. Alabama Governor Lurleen Wallace changed from evening gown to...

  • Sir Chay Blyth swaps boats for trains.  // Logistics & Transport Focus;Apr2006, Vol. 8 Issue 3, p9 

    The article announces the appointment of Sir Chay Blyth, one of the world's greatest yachtsmen, to head the new board of directors at train company First Great Western in April 2006. Blyth gained international recognition for his pioneering sailing venture and is a highly successful businessman....

  • Racing Magellans.  // Time;3/11/1974, Vol. 103 Issue 10, p97 

    The article accounts the sailing race sponsored by Whitbread and Co. Ltd. which costs three lives and wrecks yachts. The competition, whose winner would receive no cash but only silver trophy, medals and a 27-mile endurance test, rounded the Cape of Good Hope, crossed the storm-tossed Indian...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics