Cruising with a Blyth spirit

Jones, Morag Cuddedford
September 2003
Brand Strategy;Sep2003, Issue 175, p26
Trade Publication
Profiles Chay Blyth, a yachtsman and networker in Great Britain. Career background; Establishment of a sports marketing company by Blyth; Knowledge of Blyth on marketing theory and practice; Accounts on the critical elements of a mature approach to sponsorship.


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