TITLE

The curryholic's braumeister

AUTHOR(S)
Jones, Morag Cuddedford
PUB. DATE
September 2003
SOURCE
Brand Strategy;Sep2003, Issue 175, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the branding of Cobra beer in Great Britain. Popularity of Indian food in the country; Details on the total beer market in the area; Discussion of the marketing strategy for beer products.
ACCESSION #
10944247

 

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