TITLE

Carling's gig is coming home

AUTHOR(S)
Lewis, Elen
PUB. DATE
September 2003
SOURCE
Brand Strategy;Sep2003, Issue 175, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the association of beer brand Carling to live music in the U.S. Details on the marketing strategy of the firm on music; Development of a customer database for music fans; Goal of the company.
ACCESSION #
10944240

 

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