TITLE

The future of soap operas

AUTHOR(S)
Lewis, Elen
PUB. DATE
September 2003
SOURCE
Brand Strategy;Sep2003, Issue 175, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses concerns on the effectiveness of advertising in the U.S. Relationships of brands with consumers; Benefits of advertisements; Concept of branding. INSET: KEY LEARNINGS.
ACCESSION #
10944232

 

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