TITLE

Hornby getting back on track

AUTHOR(S)
Martin, Frank
PUB. DATE
September 2003
SOURCE
Brand Strategy;Sep2003, Issue 175, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the industrial management of Hornby, a manufacturer of model railways and slot car racing brand in Great Britain. Decrease of the market capitalization of the company; Significance of entertainment to kids market; Importance of advertising to adults. INSETS: KEY LEARNINGS;HORNBY TIMELINE.
ACCESSION #
10944219

 

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