TITLE

Brands fashioning change

AUTHOR(S)
Vandevelde, Luc
PUB. DATE
September 2003
SOURCE
Brand Strategy;Sep2003, Issue 175, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the aspects of corporate social responsibility. Effort of firms to win the trust of stakeholders; Development of the personal skills of employees; Provision of a literacy training for workers.
ACCESSION #
10944205

 

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