It's no pop-ularity contest when it comes to fizzy cola

Jones, Morag Cuddeford
September 2003
Brand Strategy;Sep2003, Issue 175, p10
Trade Publication
Reports on the expectations of global brands on the quality of Coca-Cola and PepsiCo products in India. Impact of multinational brands on the product market; Link of global brand with a threat to public safety; Degrees of outrage in cases of perceived corporate abuse.


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