TITLE

It's no pop-ularity contest when it comes to fizzy cola

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
September 2003
SOURCE
Brand Strategy;Sep2003, Issue 175, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the expectations of global brands on the quality of Coca-Cola and PepsiCo products in India. Impact of multinational brands on the product market; Link of global brand with a threat to public safety; Degrees of outrage in cases of perceived corporate abuse.
ACCESSION #
10944196

 

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