TITLE

Cheap ads fare well in slump

AUTHOR(S)
Doonar, Joanna
PUB. DATE
September 2003
SOURCE
Brand Strategy;Sep2003, Issue 175, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Assesses the popularity of cheap advertising over other media in terms of expenditure. Growth of spendings on cinema advertising; Benefits of cinema; Key method of communicating offerings to credit cardholders.
ACCESSION #
10944190

 

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