TITLE

It's all over the phat lady sings

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
September 2003
SOURCE
Brand Strategy;Sep2003, Issue 175, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the branding of the Muzik magazine, a publication for music lovers. Importance of the innovative craze for dance culture; Growth of the magazine; Development of spin-off products through the dance brands.
ACCESSION #
10944175

 

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