If I could get my hands on the Royal & Ancient

Gerbeau, P.Y.
September 2003
Brand Strategy;Sep2003, Issue 175, p6
Trade Publication
Focuses on the significance of branding strategy at the Royal & Ancient (R&A) golf club in Scotland. Impression of people on the R&A; Exploitation of brand potential through accreditation; Details on the popularity of the Professional Golfers' Association-branded merchandise.


Related Articles

  • How to tell if a longer driver is right for you. Dill, Terry // Golf Digest;Feb1994, Vol. 45 Issue 2, p84 

    Provides information on sporting goods in golf clubs. Longer shafts as a viable option for increasing distance; Two reasons a longer shaft may help in hitting the ball farther. INSETS: Putting longer shafts to the test.;How to make your driver longer..

  • Why you should forget the lob wedge. Penick, Harvey; Shrake, Bud // Golf Digest;Feb1994, Vol. 45 Issue 2, p129 

    Provides advice on golf wedges. Tommy Kite's style in golf playing; Importance on relying on one wedge; Lesson for a pupil to hit some wedge shots; Technique for a player in turning the 56-degree sand wedge into a 60-degree lob wedge.

  • Irons in the fire. Hodenfield, Chris // Golf Digest;Mar1996, Vol. 47 Issue 3, p21 

    Presents a photograph of golf clubs. Includes Taylor Made's Bubble Burner irons; Materials; Sizes.

  • For your swing only. Weathers, Ed // Golf Digest;Mar1996, Vol. 47 Issue 3, p107 

    Discusses the importance of golf club fitting for achieving an effective swing. Custom fitting measurements; Decision on materials to use; Determining shaft flex; Specifications.

  • How to choose a sand wedge. Peterson, Gale; Weathers, Ed // Golf Digest;Mar1996, Vol. 47 Issue 3, Extra for Women p14 

    Recommends steps for choosing sand wedge golf clubs. Factors to consider including sand texture; Wedge angle; Material; Swing adjustments.

  • Light, flexible and oversize.  // Golf Digest;Jan1997, Vol. 48 Issue 1, Extra for Women p8 

    Features several golf clubs for women golfers. Shaft flexibility; Custom lie angles; Materials; Oversize clubheads; Perimeter weighing.

  • On becoming a woodsman. Owen, David // Golf Digest;Jul98, Vol. 49 Issue 7, p30 

    Focuses on the uses of golf clubs. Teaching professionals' view of seven-woods as utility clubs or novelty implements; Professional bias against high-numbered woods.

  • Equipment digest. Farricker, Peter // Golf Digest;Jul98, Vol. 49 Issue 7, p169 

    Presents golf clubs. Driver and two-wood; Irons; Wedges; Putters; Orlimar's TriMetal woods.

  • Kids' stuff. Siderowf, Topsy // Golf Digest;Jul98, Vol. 49 Issue 7, p176 

    Presents golf clubs for young golfers. 1st Real Club from La Jolla Club with the super-flex shaft; Michael Jordan set from Wilson; Tour Edge's Phenom with oversize titanium clubhead. INSETS: How stiff are cut-down clubs?;Get 'em going right..


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics