TITLE

Murky responsibility of global brands

AUTHOR(S)
Lewis, Elen
PUB. DATE
September 2003
SOURCE
Brand Strategy;Sep2003, Issue 175, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the aspects of global brands. Examination of brands in the developing world; Volume of trade between the developed world and emerging markets; Use of global brands as political tools to shake local governments into action.
ACCESSION #
10944153

 

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