OTC pharma brands will benefit from well designed packaging

Verebelyi, Nicki
September 2003
Brand Strategy;Sep2003, Issue 175, p3
Trade Publication
Focuses on the importance of branding in the pharmaceutical industry. Significance of competition in the marketplace; Details on the physical manifestation of brand identity and pack; Description of structural packaging.


Related Articles

  • Brand-name vs. generic drugs.  // Consumers' Research Magazine;Aug97, Vol. 80 Issue 8, p40 

    Focuses on the open competitions between brand-name drug and generic drugs manufacturers. Descriptions of the two manufacturers; Obstacle of the generic drugs.

  • Big Pharma Strikes back. Pugatch, Meir P. // European Pharmaceutical Executive;Sep2006, p70 

    The article discusses the price and exclusivity battle between branded and generic medicines. The battle was stimulated when the Federal Food Drug and Cosmetic Act in the U.S. grants 180 days of marketing exclusivity to the first generic companies that will submit an abbreviated new drug...

  • Price Tag Panic. Estevez, Matthew // Latin Trade (English);Feb2001, Vol. 9 Issue 2, p21 

    Discusses issues concerning the pricing of brand name drugs in Latin America. Annual income of the company that manufacture Taxol, a prescribed drug for lung, ovarian and breast cancer.

  • Brand Watch. Roller, Kim; Frederick, James // Drug Store News;5/22/2000, Vol. 22 Issue 7, p22 

    Reports on issues related to branded drugs in the United States as of May 22, 2000. Marketing clearance granted to Novartis Pharmaceuticals company, for Exelon or rivastigmine tartrate; Approval for Lantus, an insulin glargine injection for the treatment of diabetes; Approval for Zyvox or...

  • 'Quality of life' brands call for fresh thinking. Coburn, Drew // Medical Marketing & Media;Sep2003, Vol. 38 Issue 9, p106 

    Examines the notion of branding in the pharmaceutical industry in the United States. Quality of life (QOL) brands; Tips to building QOL brands; Issues to be addressed in the process of developing branding strategies.

  • Consumer Republic. Goldman, Debra // Adweek Eastern Edition;10/8/2001, Vol. 42 Issue 41, p16 

    Comments on marketplace competition among brandstates in Great Britain. Protection for luxury brand; Impact of the September 11 terrorist attack; Strain of Islam.

  • Trust in bread and butter. Bernstein, David // Design Week;12/19/2002, Vol. 17 Issue 51, p10 

    Asserts the need for brand guardianship. Importance of creating distinct brands; Competition; Product labeling.

  • 'The lacklustre "0" character fails to achieve the recall required to create cut-through'.  // Marketing (00253650);5/26/2010, p19 

    The article offers insights on the failure of the O character of Weetos brand to achieve the recall required to create cut-through against big-spending rivals.

  • Overheard And under Appreciated. Branna, Tom // Happi: Household & Personal Products Industry;Jul2012, Vol. 49 Issue 7, p10 

    An introduction is presented in which the editor discusses various reports within the issue on topics including the activities of national brands in staying ahead of the competition.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics