TITLE

OTC pharma brands will benefit from well designed packaging

AUTHOR(S)
Verebelyi, Nicki
PUB. DATE
September 2003
SOURCE
Brand Strategy;Sep2003, Issue 175, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of branding in the pharmaceutical industry. Significance of competition in the marketplace; Details on the physical manifestation of brand identity and pack; Description of structural packaging.
ACCESSION #
10944149

 

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