October 2015
Inc.;Oct2015, Vol. 37 Issue 8, p120
The article presents tips for startup companies in the U.S. that are using equity. It states the need to understand the risk and be disciplined. It notes the need to ask for financial support to pay in cash and equity. It mentions the importance of being creative and thinking hard before offering shares. INSET: Why service providers took a risk to help launch these products.


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