Trotter, Andrew
September 2003
Education Week;9/17/2003, Vol. 23 Issue 3, p7
Mr. Peter Kerr, 47, the new communications director for city Schools Chancellor Joel I. Klein, has taken on one of the highest-profile school public relations jobs in the country, just as the 1.1 million-student system is working through a number of major changes. They include a new governance structure, a revised curriculum, and aggressive efforts to do a better job communicating with parents. For Mr. Kerr, the pace of his new job was set during that first week, and he expects it to stay fast. As the school year unfolds, Mr. Kerr will have the responsibility of dispensing information and commentary to a host of local and national media outlets in a city that thrives on combative news coverage.


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