Ford feels push to return to midsize trucks

Bunkley, Nick
August 2015
Automotive News;8/31/2015, Vol. 89 Issue 6688, p0003
Trade Publication
The article reports that automaker Ford Motor Co. is planning to revive the Ranger pickup truck and a related sports utility vehicle (SUV) that would be called the Bronco. It comes after automakers General Motors and Jeep sell midsize pickup trucks as gasoline and oil prices decline. Ford's move to shift its Michigan Assembly back to body-on-frame trucks and its brand equity are discussed. Also discussed are the rising sales in the midsize truck market and the Ranger's impact on Ford's F-150.


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