TITLE

Sing Tao focuses on youth segment with teen pop stars

AUTHOR(S)
Liu, Christy
PUB. DATE
August 2003
SOURCE
Media: Asia's Media & Marketing Newspaper;8/8/2003, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Local Chinese-language newspaper "Sing Tao Daily" has employed two music performers Twins and Boy' z to lead the summer campaign to promote its entertainment and features sections as well as give its brand a more contemporary and progressive image. The campaign, which was developed in-house, was designed to make the newspaper popular among the middle class and teenagers.
ACCESSION #
10931377

 

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