Pendrill set for WB niche marketing

Dunkley, Cathy
September 2003
Daily Variety;9/19/2003, Vol. 280 Issue 55, p6
Trade Publication
Reports on the appointment of executive Viviana Pendrill as vice president of targeted marketing of Warner Bros. Pictures in the U.S. Job responsibilities; Career background; Contribution of Pendrill on the entertainment industry.


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