TITLE

Dialing for a national network

AUTHOR(S)
Perry, David
PUB. DATE
September 2003
SOURCE
Furniture/Today;9/22/2003, Vol. 28 Issue 4, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of 1-800-MATTRESS to establish a national network of dealers who will promote together under a banner of 800 phone numbers in the U.S. Number of calls the company receives every week; Ratio of callers who actually purchase beddings on the phone; Type of customers the company wants to serve their needs; Names of companies included in the bedding lineup for consumers to choose from.
ACCESSION #
10912566

 

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