TITLE

Something's brewing with Miramax, Coors

AUTHOR(S)
Shutan, Bruce
PUB. DATE
September 2003
SOURCE
Daily Variety;9/16/2003, Vol. 280 Issue 52, pA8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the alliance between Miramax and Coors in Los Angeles, California. Appearance of the Coors twins in 'Scary Movie 3'; Promotion of 'Scary Movie 3' during the National Football League's broadcasts; Specifications of the long-range advertising and marketing deals.
ACCESSION #
10900482

 

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