Something's brewing with Miramax, Coors

Shutan, Bruce
September 2003
Daily Variety;9/16/2003, Vol. 280 Issue 52, pA8
Trade Publication
Focuses on the alliance between Miramax and Coors in Los Angeles, California. Appearance of the Coors twins in 'Scary Movie 3'; Promotion of 'Scary Movie 3' during the National Football League's broadcasts; Specifications of the long-range advertising and marketing deals.


Related Articles

  • Miramax, Coors mix strange brew. Bing, Jonathan // Variety;8/12/2002, Vol. 387 Issue 12, p40 

    Focuses on a corporate alliance between Miramax Films and beer company Coors. Terms of the deal; Purpose of the alliance.

  • Zima trial rush continues, but competitors hold off. Kelley, Kristine Portno // Beverage Industry;Jul93, Vol. 84 Issue 7, p22 

    Reports on response of consumers and competitors to Coors Brewing Company's Zima malt-based beverage. Possibility of competition from E&J Gallo Winery and Anheuser-Busch Incorporated; Market outlook of Coors.

  • A year of transition at Coors. H.S.M. // Beverage Industry;Jun94, Vol. 85 Issue 6, p38 

    Presents a corporate profile on Coors Brewing Company. Sales from 1992 to 1993; Marketing schemes; Market share; Advertising promotions; Feedback from analysts.

  • Coors goes out to the ballpark. J.N.F. // Beverage Industry;Feb95, Vol. 86 Issue 2, p20 

    Reports about the plan of the Coors Brewing Co. to brew as well as sell beer through their outlet, the SandLot Brewery at the Coors Field Complex, in Denver. Information about the operations of SandLot.

  • Literacy legend is ongoing...  // Hispanic Times Magazine;Mar/Apr1994, Vol. 15 Issue 2, p40 

    States the ongoing `Literacy. Pass It On' program is a five-year commitment by Coors Brewing Co., to reach 500,000 adults with literacy services. What the program includes; How Miguel de Cervantes' Don Quixote is reborn as the dashing star; Coors' Brewing Co. release of a Spanish-language...

  • Quality With A Conscience. Theodore, Sarah // Beverage Industry;Jan2000, Vol. 91 Issue 1, p24 

    Looks at the Golden, Colorado-based brewery of Coors Brewing Co. Firm's commitment to quality; Capacity of the beverage processing plant; Beverage manufacturing and packaging procedures; Facilities and equipment; Company's attention to environment.

  • The price is right for Shulers test. Prince, Greg W. // Beverage World;8/31/94, Vol. 112 Issue 1548, p8 

    Reports on the Coors Brewing Company's launching of Shulers Lager and Shulers Light.

  • For the record.  // Beverage World;1/31/94, Vol. 113 Issue 1559, p22 

    Reports on the executive changes at the Adolph Coors Co. New positions of Leo Kiely, Peter Coors, Patricia Smith, Maurice Bryan, Robert Joanis, Hugo Patino, John Schallenkamp, Larry Seymour, Don Breen and John Gardner.

  • What wholesalers think of Coors. Davis, Tim; Jabbonsky, Larry // Beverage World;Sep94, Vol. 113 Issue 1574, p60 

    Features wholesalers' ratings for Coors Brewing Company. Commitment to wholesalers; Focus on quality control.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics