TITLE

Did Aquafina tap into 'Girls' power?

AUTHOR(S)
Cheplic, Matt
PUB. DATE
September 2003
SOURCE
Daily Variety;9/16/2003, Vol. 280 Issue 52, pA7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the product placement of Aquafina during an episode of 'The Gilmore Girls' in Los Angeles, California. Monitoring of the benefits of the promotion on the stars of the program; Evaluation of Aquafina sales after the promotion; Measurement of consumer interest and awareness.
ACCESSION #
10900137

 

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