Did Aquafina tap into 'Girls' power?

Cheplic, Matt
September 2003
Daily Variety;9/16/2003, Vol. 280 Issue 52, pA7
Trade Publication
Reports on the product placement of Aquafina during an episode of 'The Gilmore Girls' in Los Angeles, California. Monitoring of the benefits of the promotion on the stars of the program; Evaluation of Aquafina sales after the promotion; Measurement of consumer interest and awareness.


Related Articles

  • Short Takes.  // SHOOT;6/18/2010, Vol. 51 Issue 5, p6 

    The article offers news briefs related to television advertising which include the launch of an innovation incubator program called PepsiCo10 by Pepsico Inc., the inclusion of senior editor Greg Kiernan in the editorial team of Blue Room NYC, and the launch of a global film and television (TV )...

  • They Have It, You Want It, Now Get Rid of It. Janoff, Barry // Brandweek;1/9/2006, Vol. 47 Issue 2, p29 

    This article describes the It and Stories TV spots for PepsiCo's Gatorade sports drink. In It, a series of athletes are seen in action as text offers, "It's up here," "It is one yard from here," as a football player rushes toward the goal line and "It is here before anyone else," as a guy shoots...

  • National TV ads break to pitch high-caffeine Josta drink.  // Brandweek;07/21/97, Vol. 38 Issue 29, p5 

    Focuses on two national television advertisements for Pepsi-Cola's `Josta' drink in Sommers, New York. What is Josta; Aims of the advertisements; Information on the Internet and radio, print and outdoor's involvement with the advertisement.

  • GLOBAL: Pepsi releases soccer TV ad - video. Wilmore, James // Aroq - Just-Drinks.com (Global News);4/5/2014, p6 

    The article reports on a global television advertisement, featuring well-known soccer players, launched by multinational food and beverage corporation PepsiCo to promote its Pepsi cola brand.

  • Roy Grace. Grace, Roy // Adweek Midwest Edition;02/15/99, Vol. 40 Issue 7, p32 

    Comments on several television advertisements launched in January 1999. Number of commercials for January's Best Spots; Views on Pepsi One's `Reservoir Dogs' commercial; Notable television spots for January.

  • Bob Dole Owes Joy Of...To Pepsi-Cola. Michaelson, Elizabeth // SHOOT;02/09/2001, Vol. 42 Issue 6, p10 

    Reports on the television commercial of Pepsi Cola Co. Description of the commercial; Celebrities in the commercial.

  • TOP SPOT OF THE WEEK.  // SHOOT;02/09/2001, Vol. 42 Issue 6, p10 

    Reports on the television commercial of Pepsi-Cola Co. Production company; Advertising agency; Editorial; Music.

  • TV campaign for Quaker's cup porridge.  // Grocer;10/18/2014, Vol. 237 Issue 8177, p36 

    The article reports that the beverage company PepsiCo will launch a three-week television campaign to highlight the convenience of the Quaker Oat So Simple Cuppa Porridge in sachet.

  • A test of Crystal's ad shows it's not a killer.  // Advertising Age;4/12/1993, Vol. 64 Issue 15, p10 

    This article reports on the rating of Research Systems Corp. on the introductory spot for the Crystal Pepsi soft-drink from Pepsi-Cola Co. as of April 1993. The spot, one of two that aired during Super Bowl XXVII, achieved an ARS Persuasion level of 5.5, not significantly different from the 5.0...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics