TITLE

The ad exec's nightmare is getting bigger

AUTHOR(S)
LaPorte, Nicole
PUB. DATE
September 2003
SOURCE
Daily Variety;9/16/2003, Vol. 280 Issue 52, pA4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the escalation of personal video recorder technology in the U.S. Application of alternative message platforms; Placement of renewed emphasis on traditional advertising models; Advantages of product placements.
ACCESSION #
10900131

 

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