TITLE

Fox locks tie-ins for very distant 'Robots'

AUTHOR(S)
Shutan, Bruce
PUB. DATE
September 2003
SOURCE
Daily Variety;9/16/2003, Vol. 280 Issue 52, pA4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the brand tie-ins strategy of 20th Century Fox for the animated film 'Robots' in Los Angeles, California. Inclusion of automotive, beverage and consumer product deals; Performance of product placement drives; Development of television spots support the film.
ACCESSION #
10900127

 

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