Fox locks tie-ins for very distant 'Robots'

Shutan, Bruce
September 2003
Daily Variety;9/16/2003, Vol. 280 Issue 52, pA4
Trade Publication
Focuses on the brand tie-ins strategy of 20th Century Fox for the animated film 'Robots' in Los Angeles, California. Inclusion of automotive, beverage and consumer product deals; Performance of product placement drives; Development of television spots support the film.


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