Impact of Baseline Assessment Modality on Enrollment and Retention in a Facebook Smoking Cessation Study

Villanti, Andrea C.; Jacobs, Megan A.; Zawistowski, Grace; Brookover, Jody; Stanton, Cassandra A.; Graham, Amanda L.
July 2015
Journal of Medical Internet Research;Jul2015, Vol. 17 Issue 7, p1
Academic Journal
Background: Few studies have addressed enrollment and retention methods in online smoking cessation interventions. Fully automated Web-based trials can yield large numbers of participants rapidly but suffer from high rates of attrition. Personal contact with participants can increase recruitment of smokers into cessation trials and improve participant retention.


Related Articles

  • SOCIAL VIDEO: Passing it on.  // Design Week (Online Edition);6/16/2011, p32 

    The article offers information on the social videos and its role in marketing. It states that when a video is shared via social media it becomes valuable in measuring success as the number of views it has and how many people have shared it. It also states that one of the viral video campaigns...

  • IFA VIEW: That personal touch.  // Design Week (Online Edition);6/30/2011, p49 

    In this article the author discusses that social networking website Facebook is loosing its members from its market. He informs that the people are becoming more selective in choosing the social media site and the internet. He reflects that a recent study has ranked Great Britain as the leading...

  • Share2Quit: Online Social Network Peer Marketing of Tobacco Cessation Systems. Sadasivam, Rajani S.; Cutrona, Sarah L.; Luger, Tana M.; Volz, Erik; Kinney, Rebecca; Rao, Sowmya R.; Allison, Jeroan J.; Houston, Thomas K. // Nicotine & Tobacco Research;Mar2017, Vol. 19 Issue 3, p314 

    Introduction: Although technology-assisted tobacco interventions (TATIs) are effective, they are underused due to recruitment challenges. We tested whether we could successfully recruit smokers to a TATI using peer marketing through a social network (Facebook).Methods:...

  • Facebook rolls out 'sponsored stories' ads.  // PRWeek (London);1/20/2012, p19 

    The article reports on the launch of sponsored stories' advertisements by social networking site Facebook in Great Britain.

  • Untitled.  // Adbusters;Sep/Oct2014, Vol. 22 Issue 5, p1 

    A notification message from online social media website Facebook regarding the improvement of advertising based on applications and sites is presented.

  • Women make friends with 'liked' brands on Facebook. O'Reilly, Lara // Marketing Week;8/9/2012, Vol. 35 Issue 30, p6 

    The article discusses how women are more affected by the way their friends share, comment, and like a product on the social networking website Facebook than men are. The article further reports that men are considerably more likely to utilize official information or an unbiased authority,...

  • Instagram update means Facebook video ads are just around the corner. O'Reilly, Lara // Marketing Week (Online Edition);6/21/2013, p4 

    The author emphasizes that video advertisements (ads) are likely to be available on the social network Facebook and photo-sharing service Instagram as the latter starts featuring short-form video content. She cites that Instagram allows users to upload 15-seconds of video, which is favorable for...

  • The Use of Location Specific Advertisements on Facebook: Can they help entrepreneurs solve problems associated with banner advertisements? Ateljevič, Jovo; Martin, Frank // Challenges of Europe: Growth & Competitiveness - Reversing Trend;2011, p17 

    This study is set up to assess the relationship between advertising based on location and effectiveness of banner ads on social networking sites. The main research question is: Is location specific advertising more likely to overcome the problems associated with banner advertisements than...

  • Facebook strengthens support for UK ad industry.  // Corporate Adviser;Dec2010, p1 

    The article focuses on the implication of social networking, particularly of Facebook in strengthening the advertising industry in Great Britain. It says that through social network, European staff has broaden and has helped advertising agencies to develop efficient advertising campaigns. It...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics