TITLE

Impact of Baseline Assessment Modality on Enrollment and Retention in a Facebook Smoking Cessation Study

AUTHOR(S)
Villanti, Andrea C.; Jacobs, Megan A.; Zawistowski, Grace; Brookover, Jody; Stanton, Cassandra A.; Graham, Amanda L.
PUB. DATE
July 2015
SOURCE
Journal of Medical Internet Research;Jul2015, Vol. 17 Issue 7, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Background: Few studies have addressed enrollment and retention methods in online smoking cessation interventions. Fully automated Web-based trials can yield large numbers of participants rapidly but suffer from high rates of attrition. Personal contact with participants can increase recruitment of smokers into cessation trials and improve participant retention.
ACCESSION #
108836000

 

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