As Part of New Growth Strategy, eCollege Plans New Products, Services Through Acquisition of Datamark

September 2003
Educational Marketer;9/22/2003, Vol. 34 Issue 27, p1
Trade Publication
Reports that Denver, Colorado-based teaching platform provider eCollege Co. has agreed to acquire Salt Lake City, Utah-based enrollment marketing firm Datamark Inc. Effect of the acquisition on eCollege's revenue; Transformation of eCollege into a supplier of a broad array of value-added information services that aims to enhance student lifecycle; Corporate profits of the two companies; Benefits of the acquisition for both companies; Significance of the deal for eCollege and Datamark.


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