TITLE

SEARCHING FOR SOLUTIONS

AUTHOR(S)
MORRISON, MAUREEN
PUB. DATE
August 2015
SOURCE
Advertising Age;8/3/2015, Vol. 86 Issue 15, p0039
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on possible solutions on challenges faced by the advertising industry with its contract with the Screen Actors Guild (SAG) and American Federation of Television and Radio Artists (AFTRA), in which advantages and disadvantages associated dropping the contract are explored.
ACCESSION #
108784536

 

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