Playing to prime-time jury

Jain, Anita
September 2003
Crain's New York Business;9/1/2003, Vol. 19 Issue 35, p4
It didn't take forensic science for Art Bell to figure out why Court TV, which he joined five years ago as executive vice president of strategic planning and programming, was then last in prime-time cable ratings, as of September 1, 2003. Bell, recently appointed president and chief operating officer, helped give the flagging channel a strategy and an identity by introducing original documentaries on investigations, integral and often dramatic parts of the U.S. justice system. Court TV now ranks among the top 15 cable networks in prime time and had a 0.9 household rating in the second quarter, a 29% improvement over the same period last year. For Court TV's original programming, Bell intends to keep the focus on real-life occurrences and not branch out into fiction. INSET: ART BELL.


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