TITLE

Still the one

AUTHOR(S)
Consoli, John
PUB. DATE
September 1998
SOURCE
MediaWeek;09/14/98, Vol. 8 Issue 34, Media Outlook p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an outlook for United States network television in 1999. Remaining favorite by advertisers, despite dire predictions and cable TV; Favorable trend for the networks' financial picture; Re-invention for profitability; Things to do to stem the tide of audience erosion. INSET: Coming of age..
ACCESSION #
1087103

 

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