French Fries and the Fall of Rome

Holt, Frank L.
September 1987
Archaeology;Sep/Oct87, Vol. 40 Issue 5, p96
Comments on the entry of the McDonald's hamburger chain in Rome, Italy. Complaints of the `Save Rome' movement against the establishment of the fast-food chain; Author's arguments against allegations that McDonald's is the cause for Rome's decline; Evidence of ancient Romans' concern about cultural pollution; Italian fashion designer Valentino's criticism against the entry of McDonald's in Rome.


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