Marshall, Richard
September 2003
Marketing (00253650);9/4/2003, p7
Trade Publication
This article presents views of the author on Kerrang! TV. The author likes heavy metal, having grown up on Black Sabbath, Led Zeppelin, Deep Purple and Judas Priest. What Kerrang! TV has successfully done is package exciting bands that play real music compared with the garbage pop that is so prolific right now. Having launched as a magazine back in 1981, the brand has successfully extended into the TV station, a digital radio station, a web site and an awards ceremony. Ironically, as the magazine has begun to fade, the TV station is prospering. According to BARB, the channel was watched by 3.1 million viewers in June, with a 15 percent share of the 16- to 34-year-old multi-channel audience.


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