Data Driven: Determining Brand Performance at Retail

July 2015
Beverage Dynamics;Jul/Aug2015, Vol. 127 Issue 4, p19
The article discusses the need for off-premise beverage alcohol retailers to determine brand performance at retail. Topics covered include stocking and merchandising metrics that need to be identified, an example to show the things to look at in determining brand performance and the shift in the number of stockkeeping units (SKU) carried by retailers.


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