TITLE

Data Driven: Determining Brand Performance at Retail

PUB. DATE
July 2015
SOURCE
Beverage Dynamics;Jul/Aug2015, Vol. 127 Issue 4, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the need for off-premise beverage alcohol retailers to determine brand performance at retail. Topics covered include stocking and merchandising metrics that need to be identified, an example to show the things to look at in determining brand performance and the shift in the number of stockkeeping units (SKU) carried by retailers.
ACCESSION #
108530677

 

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