TITLE

Seeking Better Models One Generation at a Time

AUTHOR(S)
Grant, Arthur
PUB. DATE
September 2003
SOURCE
Journal of Financial Planning;Sep2003, Vol. 16 Issue 9, p20
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article focuses on areas in the financial planning industry wherein changes and transitions are occurring, and deals with its impact on financial advisors, as of September 2004. Apparently, as markets from the recent downturn, financial advisors from different generations will reflect on the experience with varying perspectives. The most seasoned veterans, and their greener counterparts, will agree that each demographic segment responds differently to the ups and downs of the market. Changes in the way financial advisors conduct business can be attributed to the natural evolution of the practice over different periods of time. Specifically of such changes are the secular ones which occurred during the past 40 years and more recent trends that developed as responses to the market break in 2001. In the marketing area, advisor firms are using more sophisticated marketing strategies and techniques to attract new business. Conditioned because of a poor economy, such disciplined approach has resulted in target marketing to niche groups such as seniors, teachers, pre-retirees and corporate executives. Apparently, there has also been a rise in the use of specialized investment products such as sector funds, hedge funds, asset protection funds, and targeted solution annuities to appeal to more sophisticated clients.
ACCESSION #
10849822

 

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