Valuable Letters

Selzer Jr., John M.; Garrison, Edward K.
September 2003
Advisor Today;Sep2003, Vol. 98 Issue 9, p76
Trade Publication
Discusses the advantage offered by a value-proposition letter for financial advisors. Use of the letter as a direct mail solicitation; Need for the letter to emphasize where the value in the prospect's incipient relationship with the advisor will lie; Example of an effective value-proposition letter.


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