TITLE

Exhibit Mann, ad distrib NCN reup contract

AUTHOR(S)
DiOrio, Carl
PUB. DATE
September 2003
SOURCE
Daily Variety;9/11/2003, Vol. 280 Issue 49, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the extension of the contract signed by National Cinema Network Inc. with Mann Theaters in Los Angeles, California. Terms of the agreement; Increase on the number of advertisements; Use of effective marketing strategies.
ACCESSION #
10848302

 

Related Articles

  • Movies Offer Avenue For Advertising. Elzweig, Matt // Billboard;12/29/2001, Vol. 113 Issue 52/1, p61 

    Reports on advertising in movie theaters. Marketing by National Cinema Network; Intention of record companies to make increased use of in-theater promotion campaigns.

  • A 'Bottoms-Up' Solution. Battey, Chuck // Film Journal International;Oct2002, Vol. 105 Issue 10, p30 

    Focuses on the Digital Theatre Distribution System (DTDS) developed and deployed by the National Cinema Network company in the U.S. Information on how DTDS works; Benefits of DTDS; Use of a bottoms-up approach in the DTDS.

  • National Cinema introduces Countdown. Jensen, Jeff // Advertising Age;8/24/1998, Vol. 69 Issue 34, p34 

    Reports that the National Cinema Network (NCN), has signed several advertisers to a new vehicle called Pre-Show Countdown. How Countdown seeks to be a solution to running ads during the moviegoing experience; Motion picture studios that prohibit theaters from airing ads in between the dimming...

  • National Cinema lobbies film fans with CineSigns. Friedman, Wayne // Advertising Age;10/23/2000, Vol. 71 Issue 44, p46 

    The article focuses on the efforts by the National Cinema Network Inc. to increase its in-theater advertising business by creating a marketing division called Cinema Marketing Solutions in 2000. The company has decided to install electronic signs called Super CineSigns in theater lobbies. It is...

  • Studio ad bans aid in-theater media. Magiera, Marcy // Advertising Age;10/8/1990, Vol. 61 Issue 42, p72 

    Reports on the growth of in-theater media in the U.S. brought about by the decision of Walt Disney Co. and Warner Bros. to ban commercials on their films. Main feature of 'Movies USA' magazine; Goal of National Cinema Network in launching its On-Screen Entertainment program; Amount of ad time...

  • On-screen ad, entertainment firm opens Salt Lake City branch.  // Enterprise/Salt Lake City;6/26/95, Vol. 24 Issue 52, p7 

    Reports that National Cinema Network has opened a branch in Salt Lake City, Utah. Firms dealing with the National Cinema Network.

  • Ads get silver screen treatment. Lockwood, Lisa // WWD: Women's Wear Daily;5/12/1995, Vol. 169 Issue 92, p8 

    Reports on National Cinema Network's deals with retailers to push leading beauty and fashion brands in its On-Screen Entertainment pre-feature format. Presentation of pre-feature slide shows in various movie theaters around the United States; Opportunity for companies to advertise on a national...

  • THEATRICAL MOVEMENT. Halliday, Jean // Advertising Age;6/17/2002, Vol. 73 Issue 24, p12 

    The article reports on the partnership between BMW of North America's advertising agency, Crispin Porter Bogusky with National Cinema Network for cinema advertisement spots to launch the Mini Cooper. Executives say that preshow theater advertisements are effective since according to a research...

  • Field of view marketing.  // Marketing Tools;Mar98, Vol. 5 Issue 2, p10 

    Reports on National Cinema Network's `On-Screen Entertainment' slide show which previews before film previews. Timing of the presentation of advertisements; Potential audience for pre-film commercials in the United States; Percentage of recall.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics