Mohawk refines message

Corral, Cecile B.
September 2003
Home Textiles Today;9/15/2003, Vol. 25 Issue 3, p1
Trade Publication
Reports on the overhaul in the marketing strategy of home textile manufacturer Mohawk Home in Georgia. Objectives of the changes; Alteration in the company's attitude toward home textiles; Schedule for the shipment of products carrying the company's innovative logo and labels.


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