TITLE

SEGMENTATION OF WELLNESS TOURISM VISITORS IN SELECTED REGIONS IN SLOVAKIA

AUTHOR(S)
Marčeková, Radka; Kaščáková, Alena; Vránová, Marta
PUB. DATE
January 2015
SOURCE
Czech Hospitality & Tourism Papers;2015, Vol. 11 Issue 24, p5
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The aim of this paper is to segment wellness visitors in relation to their lifestyle in selected tourist regions (Low Povazie region, Upper Nitra region, Ipeľ region, Liptov region, Pohronie region, North Povazie region and Tatra region) in Slovakia. Four segments of wellness visitors in relation to their lifestyle are identified. It proves the hypothesis that there are acceptably stable groupings of wellness visitors in selected tourist regions in Slovakia. The grouping analysis method Two Steps Cluster was used as the statistical methods and the analysis examination, synthesis, abstraction, comparison and deduction were used as the theoretical methods.
ACCESSION #
108474057

 

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